Monday, 20 June 2011

WIG? - Briefing.

'GOOD" depends on your perspective, ethics, creative preferences, likes and dislikes (amongst other things). It is a matter of opinion rather than a statement of fact. You need to decide what is 'good' & design something that communicates your opinion, supports your argument or delivers your point of view.

Identify, research and present your opinions of what is 'good'.

TASKS
Select 1 object, 1 place, 1 activity, 1 opinion and 1 concept that you think are good.

Prepare a 3 minute powerpoint / pdf presentation that focuses on 1 of the above subjects and summarises your findings. You should aim to prove that you are right (or wrong). You need to make believers of us all as well as propose methods of informing, persuading or educating others through a range of print formats.

PROVE IT
Gather, select and deliver evidence in order to back up your belief that something is good. You should aim to gather and categorise appropriate facts, figures and statistics that will establish you as an expert in your subject matter.

radical, inventive and exhaustive research methods will help to generate/identify surprising sources of primary and secondary research. Research in order to understand. Select / categorise in order to clarify.


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